From a tourism perspective, the most popular destinations of Bulgary are along the coastline, the Ski resorts and the Spa & Wellness resorts. The Black Sea Coast is dominated by the larger more successful summer resorts such as those at Sunny Beach, Pomorie, Sozopol, St. Vlas, Albena and Balchik.
The mountain destinations have grown in popularity substantially in recent years, the most successful one being at Bansko, the other two main Skiing resorts being Borovets and Pamporovo. Skiing is also available in Sofia on Vitosha Mountain.