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Chocolate Factory Guided Tour & Tasting in Piedmont

  • 1hDuration
  • English, ItalianSpeaking Guide
  • Mobile ticketAccepted

About this experience

Duration1 Hour
Group SizeSmall Groups
Starts AtNovi Ligure
LanguagesEnglish, Italian
Chocolate Experience · Novi Ligure · Piedmont

Chocolate Factory Tour & Tasting near Alessandria

From raw cacao to finished bar: a guided journey through artisan chocolate-making in the heart of Piedmont.


This chocolate factory tour near Alessandria brings visitors inside a working artisan workshop in Novi Ligure, where bean-to-bar production and generations of confectionery tradition come together in a single, immersive hour.

Novi Ligure has long been associated with Italian chocolate craftsmanship, and this experience offers direct access to the processes that define that reputation. Visitors move through active production areas, observe skilled chocolatiers at work, and learn how ingredient choices and technique shape the final product.

The visit concludes with a guided tasting of five distinct chocolate varieties, grounding everything observed on the factory floor in direct sensory experience. Local specialty ingredients, including IGP Piedmont Hazelnuts and Garbagna Cherries, feature prominently throughout.

Tour Highlights

Guided walk through the bean-to-bar production area, covering toasting, grinding, conching, and tempering.

Observation of filled chocolates, fruit-dipped confections, boeri, and iconic Piedmontese cremini being crafted.

Use of certified local ingredients such as IGP Piedmont Hazelnuts, Pancalieri Mint, and Garbagna Cherries.

Guided tasting of five distinct chocolate varieties, from classic giandujotti to Matcha Tea Pralines.

Gluten-free options and artisan spreads available for purchase in the on-site shop after the tour.

Located in Novi Ligure, a Piedmontese town with a deep-rooted chocolate-making heritage.

Tour Itinerary

1
Welcome and Introduction

The experience opens with a presentation of the workshop's history, philosophy, and commitment to quality and sustainability. Visitors are oriented to the production layout before the tour begins.

2
Bean-to-Bar Production Area

The first production zone covers the full transformation of raw cacao beans into chocolate bars. Visitors observe toasting, grinding, conching, and tempering as each stage is explained in context.

3
Confectionery Production Area

The second area showcases the creation of filled chocolates, boeri with liquored cherries, fruit-dipped confections, and cremini. The daily schedule determines which products are in active production during the visit.

4
Guided Chocolate Tasting

Back in the workshop shop, visitors sample five chocolate varieties selected to represent the range of the chocolatier's work. Tasting notes and pairing context are provided for each variety.

5
Shop Visit and Takeaway

The visit concludes with free time in the retail shop, where the full product range, including gluten-free items and spreads, is available for purchase.

What Is Included

Included

  • Guided tour of bean-to-bar and confectionery production areas
  • Explanation of chocolate-making techniques at each stage
  • Guided tasting of five chocolate varieties
  • Access to the on-site retail shop

Not Included

  • Chocolate or confections purchased in the shop
  • Transport to and from Novi Ligure
  • Gratuities

Important Information

This is an active production facility. Schedules and visible products may vary depending on the daily manufacturing plan.
Duration
Approximately 1 hour from welcome to end of tasting.
Meeting Point
The chocolate workshop in Novi Ligure, Alessandria Province, Piedmont. Exact address provided upon booking confirmation.
What to Bring
No special equipment required. Comfortable clothing is sufficient for this easy, indoor experience.
Cancellation
Please refer to the booking confirmation for the applicable cancellation and refund policy.
Accessibility
The tour is rated Easy and takes place indoors. Visitors with specific accessibility requirements are advised to contact the operator prior to booking.
Age Range
Suitable for all ages. The experience is family-friendly and appropriate for children accompanied by adults.

Reserve Your Spot

Places on this guided chocolate tour are limited to ensure a quality experience for every visitor. Secure your booking in advance to avoid disappointment.

Book Now

Frequently Asked Questions

Where does the tour take place?▼
The tour is held at an artisan chocolate workshop located in Novi Ligure, in the Province of Alessandria, Piedmont. The precise address is provided after booking.
How long does the experience last?▼
The full experience, from the welcome introduction through to the guided tasting, lasts approximately one hour.
What chocolates are included in the tasting?▼
Five distinct varieties are offered, spanning classic Piedmontese recipes such as giandujotti and nocciolato as well as contemporary creations including Matcha Tea Pralines and Maldon Salt Cremini.
Is the tour suitable for people with dietary requirements?▼
The shop carries gluten-free products. Visitors with specific allergies or dietary needs are encouraged to contact the operator before the visit to confirm suitability.
Can I buy chocolates at the end of the tour?▼
Yes. The tour concludes in the workshop's retail shop, where the full range of chocolates, confections, and spreads is available for purchase.
Is the experience appropriate for children?▼
The tour is family-friendly and welcoming to children of all ages when accompanied by an adult. The difficulty level is rated Easy throughout.
Chocolate TourNovi LigureAlessandriaPiedmontBean to BarArtisan ChocolateFood ExperienceChocolate TastingGiandujaIGP HazelnutsItaly Food TourFamily Friendly
Last updated: June 2025 | Product ID: chocolate-tour-novi-ligure-alessandria

Departure area

The exact meeting point is on your voucher.

Activity Site

Where the experience takes place.

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