Chocolate Factory Tour & Tasting near Alessandria
From raw cacao to finished bar: a guided journey through artisan chocolate-making in the heart of Piedmont.
This chocolate factory tour near Alessandria brings visitors inside a working artisan workshop in Novi Ligure, where bean-to-bar production and generations of confectionery tradition come together in a single, immersive hour.
Novi Ligure has long been associated with Italian chocolate craftsmanship, and this experience offers direct access to the processes that define that reputation. Visitors move through active production areas, observe skilled chocolatiers at work, and learn how ingredient choices and technique shape the final product.
The visit concludes with a guided tasting of five distinct chocolate varieties, grounding everything observed on the factory floor in direct sensory experience. Local specialty ingredients, including IGP Piedmont Hazelnuts and Garbagna Cherries, feature prominently throughout.
Tour Highlights
Guided walk through the bean-to-bar production area, covering toasting, grinding, conching, and tempering.
Observation of filled chocolates, fruit-dipped confections, boeri, and iconic Piedmontese cremini being crafted.
Use of certified local ingredients such as IGP Piedmont Hazelnuts, Pancalieri Mint, and Garbagna Cherries.
Guided tasting of five distinct chocolate varieties, from classic giandujotti to Matcha Tea Pralines.
Gluten-free options and artisan spreads available for purchase in the on-site shop after the tour.
Located in Novi Ligure, a Piedmontese town with a deep-rooted chocolate-making heritage.
Tour Itinerary
The experience opens with a presentation of the workshop's history, philosophy, and commitment to quality and sustainability. Visitors are oriented to the production layout before the tour begins.
The first production zone covers the full transformation of raw cacao beans into chocolate bars. Visitors observe toasting, grinding, conching, and tempering as each stage is explained in context.
The second area showcases the creation of filled chocolates, boeri with liquored cherries, fruit-dipped confections, and cremini. The daily schedule determines which products are in active production during the visit.
Back in the workshop shop, visitors sample five chocolate varieties selected to represent the range of the chocolatier's work. Tasting notes and pairing context are provided for each variety.
The visit concludes with free time in the retail shop, where the full product range, including gluten-free items and spreads, is available for purchase.
What Is Included
Included
- Guided tour of bean-to-bar and confectionery production areas
- Explanation of chocolate-making techniques at each stage
- Guided tasting of five chocolate varieties
- Access to the on-site retail shop
Not Included
- Chocolate or confections purchased in the shop
- Transport to and from Novi Ligure
- Gratuities
Important Information
Reserve Your Spot
Places on this guided chocolate tour are limited to ensure a quality experience for every visitor. Secure your booking in advance to avoid disappointment.
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